The 2022 annual marketing conference was organized by GSP from February 24 to 25, with the goal of enhancing the organization's overall marketing climate and aggressively promoting the 2022 marketing strategy. This meeting aims to improve the efficiency of manufacturing, enhance sales services, introduce the new GSP spirit into the ecosystem, and open a new journey for GSP. Chairman Zhou Jiaru, President Zhou Longsheng, Vice President Zhou Chonglong, Vice President Zhao Dongsheng, EMT members of the company, marketing system, operation system, and heads of various departments attended the meeting.  

The president of GSP, Zhou Longsheng, released the company's 2022 annual business plan. He carefully examined and interpreted the company's development positioning and organizational structure for 2022 and suggested that the primary task for 2022 be the development of an auto parts aftermarket ecology. The new year's path for the company's development was indicated in President Zhou Longsheng's address, which also increased employee confidence.

The meeting summarized the 2021 annual marketing work and signed the 2022 annual marketing target responsibility document for each region with the release of the company's 2022 annual business plan. The praise to the advanced individuals and groups in marketing were signed out, the seminars with the themes of customer satisfaction and product management as well as the 2021 “Moved GSP” keynote speech was held.

The marketing systems of the corporation provided a “high score report” for high growth. The creation of warehouses in Poland and Mexico, the reduction of sea freight rates through direct collaboration with shipping firms, and the promotion of the development of information systems such as CRM and customs systems as well as the annual KPI have all been the achieve. The performance of regional sales brands is very eye-catching, and there has been a significant increase in the number of orders received in different regions. Domestic marketing cooperated with Jmallcm and CAR/ZONE to add 102 new warehouses, and the OE sales booking rate reaches 187.42%.

The marketing functional systems and operational systems have both demonstrated substantial reserves at the same time. GSP has achieved the integration division cooperated with JD, the collaboration with ASA, the establishment of European circulation processing center (Poland warehouse) , and the Ningbo GSP base was put into use. GSP successfully. The drive shaft's added value per unit of time grew by 15%, fostering teamwork and enhancing intelligent manufacturing; the logistics service department should better integrate delivery capabilities and perform admirably in terms of internal information tool support, freight management, etc. The marketing department has improved the work of AI management, sales budget, brand promotion, exhibition, digital marketing, etc. While the business development department together with other departments has achieved certain results in business development, having done a good job in market-side standardization, competitive product analysis, and customized services etc.

Zhou Jiaru, the chairman of GSP, said that GSP has experienced thousands of difficulties and obstacles in 2021, while the company has also developed and grown by overcoming these difficulties. In 2022, GSP will improve efficiency at the manufacturing end, and continue to work with lower cost and higher efficiency. On the other hand, exert its strengths at the sales end to improve the quality of serving the market and serving customers. At the same time, it is necessary to achieve the company's "double hundred" goal in continuous exercise. This process to the goal just like climbing a mountain, which requires all kinds of equipment and continuous exercise. To reach the 10 billion goal, a solid foundation is necessary.