WENZHOU, China – From March 11 to 13, GSP Automotive Group held its 2026 Annual Marketing Conference at the company's new Global Headquarters.
The three-day conference brought together more than 200 attendees, including Mr. Zhou Jiaru, founder and Chairman of GSP; Mr. Richard Zhou, CEO of GSP; members of the EMT; heads of various business units and departments; and marketing team members.
The conference reviewed the marketing achievements of 2025, raised key areas where team support is needed from the company, and conducted in-depth discussions on a range of marketing topics.
Navigating Challenges, Delivering Results in 2025
In 2025, GSP's marketing team proactively responded to a series of challenges, including tariff policies, the narrowing window of oversea opportunities, changing demand from key accounts, and increasing business complexity — all while steadily strengthening marketing capabilities. Regional teams adapted swiftly to shifting business environments, seized growth opportunities in their local markets, and delivered outstanding performance across the board.
At the same time, the marketing team made solid progress in several critical areas, including:
- Market expansion and channel development
- Focus on key accounts and new customer acquisition
- Global warehouse network deployment
- Supply chain value upgrade
- Brand promotion and development
- Customer experience improvement and cost reduction
CEO Richard Zhou Unveils 2026 Business Plan
At the conference, CEO Richard Zhou released the company's 2026 Business Plan and emphasized the importance of staying committed to the "Market + Technology" dual-drive strategy.
"We need to transform our mindset — from a traditional manufacturer to a comprehensive service provider," Zhou said. "We must translate end-market demands into corresponding technological capabilities, convert R&D investments into tangible business returns, and ensure that technology truly serves the market and our customers."
He also stressed the importance of building a strong corporate foundation. "Our integrated capabilities are the backbone of the Group. We must work in synergy across HR, IT, and corporate culture to reinforce this foundation."
To ensure the swift execution of the business plan, Zhou outlined a clear action framework: "We need to break down our macro strategy into detailed, actionable work plans. We must translate business targets into specific tasks that everyone can take ownership of. And we must drive every priority forward with urgency, focus, and depth — ensuring that all plans are effectively implemented and all goals are successfully achieved."
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