June 5, 2026 – GSP recently held its 2026 Global Product Conference under the theme "From the Ground We Rise, No Compromise." The two-day event at the company's China headquarters focused on strengthening product management as a core driver of global brand value.

Seizing a Growing Aftermarket Opportunity

• Aging vehicles: 29% of cars in the U.S. are over 16 years old, increasing demand for driveline, wheel bearing, and steering and suspension parts – GSP's core categories.

• SUV dominance: The rise of SUVs in new car sales expands the aftermarket for GSP's drivetrain and hub products.

Conference Theme: Three Pillars

1. From the Chassis: Leveraging deep expertise in chassis components.
2. Rise: Global growth with "One market, one mind."

3. No Compromise: A commitment to quality, culture, and values under the guiding principle "We Care."

Strategic Workshops & Deep Dives

• Market insights, emerging market strategies, and opportunities in China.
• Product marketing and AI innovation.
• Upgrading product catalogs and creating "good/better/best" product differentiation.
• Boiling down actions to a "ROI matrix" aligned with the 2030 macro strategy.
• Specific growth plans for shock absorbers, steering & suspension parts, fast-moving items, and emerging markets.

Key Leadership Takeaways

• The CEO Richard Zhou stressed that customer decisions are not solely price-driven. He noted that GSP's price gap vs. leading brands is due to brand influence, not quality. His directives:
  • Build a systematic, competitive product portfolio – not just a basic catalog.
  • Prioritize market influence over short-term sales or profits to achieve sustainable pricing power.

• VP of Marketing Charles Zhao declared that product management is "the main engine for long-term growth" and the bridge between market needs and GSP's manufacturing strength. Product managers must lead with confidence to turn product management into a powerful pillar of GSP's global strategy.

New Mission: Enhance GSP Brand Value